SIHUI XU

Senior visual designer

Phone:

+886 937536042

Email:

small.mimi@gmail.com

Web:

mimixmimi.com

A Taipei native currently finding inspiration through a long-term stay in Japan.

A Bit About Me

Driven by a passion for visual communication, I transform personal vulnerability into creative bravery. I thrive on tackling challenges through design and am committed to extracting extraordinary aesthetics from daily life, becoming the designer of my own existence.

Work Experience

2017 - Feb 2026

2014 - 2017

2012 - 2014

| Vecs Gardenia | Senior Visual Designer |

Integrated O2O Strategy: Leveraging AI to construct 3D virtual stores and extending the visual identity to physical brand counters; I orchestrate integrated visual systems across Landing Pages and point-of-sale displays to ensure seamless cross-media scalability.
Omni-channel Consistency: Seamlessly integrated new product launches into the Key Visual framework, ensuring visual coherence across digital platforms and physical retail lightboxes/counters.
Technical Collaboration: Partnered with developers to optimize Landing Page UI, ensuring peak performance and user engagement.

| Freelance Visual Designer | Various Industries |

Multidisciplinary Collaboration: Partnered with diverse sectors including Pycon Taiwan, private kitchens, organic agriculture, and premium culinary brands.
Creative Transformation: Translated abstract concepts into tangible visual identities across books, apparel, agricultural products, and commercial branding.
Strategic Problem Solving: Focused on client communication to identify core challenges and deliver aesthetic solutions that drive business value.

| Moker Interactive | Interactive Visual Designer

Digital Content Optimization: Managed the visual enhancement of over 800 picture book e-books for TV and mobile interfaces.
User Experience Focus: Specialized in creating seamless and engaging reading experiences tailored for children aged 3 to 12.

2007 - 2012

| Digimax, Inc. | 2D Animation & Multimedia Producer |

Multimedia Production: Adapted over ten international picture books into interactive audiovisual products with integrated sound effects.
High-Profile Exhibition: Collaborated with 3D teams on projects featured at the Taipei International Flora Exposition’s "Pavilion of Regret".

Let's Get
Social